Career Counsellors offer unbiased information, industry insights, advice and expertise. This enables you to figure out who you truly are and what you truly want from your career. A career advisor creates a casual, safe and secure environment to make you feel comfortable discussing your feelings, ideas and concerns about your career without holding back. An ideal career counsellor assists you in making sense of these feelings, ideas and concerns in a confidential, transparent and honest manner.

Determination of an individual's strengths and weaknesses is a fundamental process of charting the right career path. An aptly qualified career counsellor will help you match your skills, passions, abilities and strengths with an appropriate line of education and career option. They are trained to utilise a variety of career assessment tools, including aptitude tests, personality tests, psychometric tests and I.Q. tests to point you in a career direction aligned with your interests and strengths. Career Counsellors also help you avoid a work field or a line of education that does not inspire you and where your weaknesses will play a significant role in keeping you continually frustrated. The various career tests help identify your personality traits and motivations. They also help you understand what is important to you in your career. Some examples of these tests are the Myers Briggs Career Test (M.B.C.T.) and the M.A.P.P. Career Test.

If you tend to struggle with goal setting or have road blocks while working in a particular direction, the right kind of career counselling will help you become more accountable for your actions and allow you to work towards a clear and concrete direction throughout the set career path.

The main purpose of career counselling is to match your strengths, values and interests to your career aspirations. Once there is a realistic and purposeful match, you will be able to formulate progressively and work towards the set career aspirations and goals.